Countering Extremist Messages in Pakistani Media

 UN Photo/Evan Schneider

Program Experts

USIP will work with local Pakistani organizations on a comprehensive content analysis initiative to produce an assessment of the role of the media in promoting extremist messaging and develop actionable next steps to counter extremism in local media.

Pakistan’s media landscape continues to be fertile ground for those seeking to promote violent conflict. By working with local Pakistani organizations on a comprehensive content analysis initiative, USIP will produce a map of media outlets, with particular emphasis on vernacular media, and the extent to which they broadcast or publish extremist messages. Based on the results of the content analysis, USIP will work with media stakeholders to review the findings and develop actionable next steps to counter extremism in local media. These may include the development of guiding principles, a code of conduct, production of a shared lexicon of inflammatory terms and contexts, production of content to actively counter religious intolerance and extremism, and/or a blueprint for an independent watchdog or media monitoring body. Any subsequent activities will be designed, developed, and implemented by media stakeholders in Pakistan, with USIP providing valuable lessons learned, best practices, and expertise from media initiatives in other challenging conflict environments as requested by Pakistani partners and media interests.