Media as Global Diplomat
Event Agenda
(8:30 a.m.) Continental Breakfast and Registration
(9:00 a.m.) Welcome and Framing the Day
Sheldon Himelfarb
Associate Vice President, Center of Innovation for Media, Conflict, and Peacebuilding, U.S. Institute of Peace
Hosts Remarks
Ambassador Richard Solomon
President, U.S. Institute of Peace
Sally Jo Fifer
President and Chief Executive Officer, Independent Television Service
Media & Public Diplomacy: The Challenge at Hand
Ted Koppel will address the dramatically changing global media landscape and its implications for public diplomacy and peacebuilding.
(9:30 a.m.) Public Diplomacy 2.0: Rethinking Official Media
In this new era of digital distribution, social networking, and user generated content, what is the role of government-funded media in bolstering America’s global influence and ability to manage conflict? This panel will discuss where traditional strategies for media-based public diplomacy are effective and where they need to change.
Panelists:
Kathy Bushkin Calvin
Executive Vice President and Chief Operating Officer, The United Nations Foundation; Former President, AOL Time Warner Foundation
Ambassador Edward Djerejian
Founding Director of the James A. Baker III Institute for Public Policy
Abderrahim Foukara
Washington, D.C. Bureau Chief, Al Jazeera International
Ambassador James Glassman
Former Under Secretary of State Public Diplomacy and Public Affairs, U.S. Department of State
Andrew McLaughlin
Director of Global Public Policy and Government Affairs, Google
James Zogby
Founder and President, Arab American Institute
(11:15 a.m.) The Global Media Marketplace
What is the responsibility of free market commercial media to serve the greater public good in the global media age? This panel will consider the role of “unintended” stereotypes in shaping the image of the US abroad and the perils of uninformed citizens at home due to declining news coverage of international events.
Panelists:
Edward Borgerding
Chief Executive Officer, Abu Dhabi Media Company
Carol Giacomo
Editorial Board Member, The New York Times
Mika Salmi
President of Global Digital Media of MTV Networks
Smita Singh
Director, Global Development Program, The William and Flora Hewlett Foundation
Sydney Suissa
Executive Vice President of Content, National Geographic Channels International
(12:30 p.m.) Lunch
(1:15 p.m.) Special Screening: Waltz With Bashir
Ari Folman's animated documentary on the horrors of the 1982 Lebanon War. Academy Award nominee and winner of 2009 Golden Globe for Best Foreign Language Film. Waltz With Bashir is part of the ITVS International initiative and will be introduced by introduced by Calvin Sims, Program Officer, Media Arts & Culture, Ford Foundation.
(2:45 p.m.) Independent Documentary and Participatory Media
In discussing the film, this panel will consider the potential of film and video to connect people around the world and transform conflict. How can this powerful content be deployed as part of a more effective US public diplomacy strategy?
Panelists:
Tamara Gould
Vice President of Distribution, Independent Television Service
Yvette Alberdingk Thijm
Executive Director, Witness
(3:15 p.m.) Summing Up and Next Steps
(3:30 p.m.) Adjournment
USIP would like to thank former Fellow Ivan Sigal and the citizen journalists of Global Voices for their participation in this event.
ITVS would like to thank its supporters, The William and Flora Hewlett Foundation, Ford Foundation, and The John D. and Catherine T. MacArthur Foundation for their sponsorship of this event.

